As a small business, sometimes you need to break some of the rules. For example, put your web site onto everything. Mention your advertising in your direct mail. Get some T-shirts and put your website on that. Use the front and back of your business cards to promote yourself. Remember to plants the seeds of your offering with various kinds of marketing.
Here are some low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly.
1. Big businesses advertise to create name recognition and future sales. A small business can't afford to do that.
2. Some prospective customers are not willing to pay the asking price for your product or service. Offer various packages so that no one is left out.
3. Not all customers are looking for a cheap price. Many are willing to pay a higher price to get a premium product or service.
4. Wear a name tag that will that describes a benefit that you offer so the prospective customer will ask more questions about your service.
As you know prospects are like you except that they're probably doing business with one of your competitors. And in order to compete with your competitor, you most follow up because your competitor's most likely don't know the meaning of follow-up, and that's where you get your biggest advantage. By not following up most customers feel ignored after the sale. I have seen it happened and I have felt it as well when sales get low.
Remember your customers are your best prospects. That's why being a maverick marketer you should identify your ideal client and then begin the relationship process. It is a relationship building process with that in mind, you can transform them into customers.
