As a small business, sometimes you need to break some of the rules. For example, put your web site onto everything. Mention your advertising in your direct mail. Get some T-shirts and put your website on that. Use the front and back of your business cards to promote yourself. Remember to plants the seeds of your offering with various kinds of marketing. Read More »
Have you noticed that the weakest link in the selling chain for most sales people is prospecting? Many people can do at least an adequate job of presenting their products or services, if there are some interested prospects in front of them. Read More »
Many of us don’t use direct marketing because many believe it is not effective or dosen’t results in many sales. While everything is electronic, many small business don’t use direct marketing because of the cost. Using electonic marketing is inexpensive and instant. There is great satisfaction in seeing your results instant. So therefore direct marketing gets ignored with the small entrepreneur. Read More »
